Flowers Sands End Privacy Policy

Our Commitment to Your Privacy

At Flowers Sands End, we value your trust and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and safeguard your information in line with the General Data Protection Regulation (GDPR). It applies to anyone placing an order with Flowers Sands End from Sands End and the surrounding districts.

What Information We Collect

We collect the following categories of personal data when you interact with us for flower orders or related services:

• Contact details: Your name, address, delivery address (if different), and telephone number.
• Order details: Information about the products you order, delivery instructions, gift messages, and payment information (such as method and transaction details, but not your full card details, as these are handled securely by payment processors).
• Correspondence: Information you provide when you contact us with questions, feedback, or special requests regarding orders.
• Technical data: Data such as IP address, browser type, and operating system if you order through our website, used to ensure security and for analytical purposes.

Lawful Basis for Processing Your Data

We process your personal data under the following lawful bases as defined by the GDPR:

• Contractual necessity: To process your orders, fulfil deliveries, and provide customer service.
• Legal obligations: To comply with laws regarding financial and tax regulations and to maintain accurate business records.
• Legitimate interests: To improve our services, prevent fraud, and ensure the security of our systems, as long as these interests do not override your privacy rights.
• Consent: We may ask for your explicit consent for marketing communications, which you may withdraw at any time.

How We Use Your Data

Your data is used strictly for the purposes outlined below:

• To process, confirm, and deliver your order.
• To communicate with you about your order status and any issue that may arise.
• To respond to your queries and provide customer support.
• For administrative, financial, and record-keeping purposes in line with legal requirements.
• If you have given explicit permission, for direct marketing about our products or promotions.

Data Retention Periods

We retain your personal data only for as long as necessary to fulfill the purposes it was collected for, including satisfying legal, accounting, or reporting requirements. Typically, customer order information is kept for up to seven years to comply with tax and accounting regulations. After this period, your data is securely deleted or anonymized unless we are required by law to retain it longer.

Sharing Your Data with Third Parties

Flowers Sands End does not sell your personal data. We share your data only when necessary and with trusted third parties who process data on our behalf (“processors”), which may include:

• Payment processors: To securely handle your card transactions.
• Delivery partners: To deliver your flowers to the correct location.
• IT service providers: For secure hosting, data storage, and technical support.
• Professional advisors: Such as accountants or legal advisors for tax or legal matters.

All our data processors are contractually bound to handle your data in compliance with GDPR standards and may only use your information to provide the specific services we require.

How We Protect Your Data

We implement appropriate technical and organisational security measures to protect your information from unauthorized access, loss, alteration, or disclosure. Examples include encrypted payment processing and secure storage procedures. Access to your data is restricted to authorised staff and processors who need it to fulfill their roles.

Your Rights Under GDPR

As a data subject, you have the following rights regarding your personal data:

• Access: You can request confirmation as to whether we hold personal data about you and obtain a copy of such data.
• Rectification: You may ask us to correct or update inaccurate or incomplete personal information.
• Erasure: You can request we delete your data unless there is a legitimate or legal reason for us to retain it.
• Restriction: In certain circumstances, you can request we restrict our processing of your data.
• Portability: Where possible, you may request a copy of your data in a commonly used digital format to transmit to another controller.
• Objection: You can object to our processing on grounds relating to your particular situation, especially if data is processed based on legitimate interest or for direct marketing.
• Withdraw consent: Where we process data based on your consent (such as marketing), you may withdraw this at any time without affecting prior processing.

To exercise your rights, you may contact Flowers Sands End using the contact details provided below.

Applicability of This Privacy Policy

This Privacy Policy applies to all customers placing orders with Flowers Sands End from Sands End and the surrounding districts. By using our services, you agree to the collection and use of your personal information as described in this policy.

Changes to This Privacy Policy

We may review and update this Privacy Policy from time to time to reflect changes in legal, technical, or business developments. The date of the last update will always be indicated at the end of this policy. We encourage you to review this policy periodically to stay informed about how we are protecting your data.

Contacting Flowers Sands End

If you have any concerns or questions regarding this policy or your personal data, or if you wish to exercise your GDPR rights, you may contact us using the contact options provided on our website or at our place of business.

Last updated: June 2024